Artificial Intelligence is no longer a futuristic concept – it’s the creative industry’s new superpower. At the Digital Creator Africa Summit 2025, visionary artist and filmmaker Malik Afegbua delivered a groundbreaking session titled “AI-Powered Creativity: How Creators Can Innovate and Monetize with Artificial Intelligence.”
His talk challenged African creators to see AI not as a threat but as a collaborative tool capable of expanding imagination, simplifying workflow, and unlocking new monetization channels.
Reimagining Creativity in the Age of AI
Malik opened with an eye-catching statement: “AI will not replace creators – but creators who use AI will replace those who don’t.”
Malik Afegbua highlighted how AI is transforming creative processes across disciplines:
- Visual Arts: AI tools can generate high-quality artwork in minutes.
- Film Production: Automating post-production tasks and visual effects.
- Music Creation: AI-assisted composing, mastering, and sound design.
- Marketing: Personalized storytelling powered by data and predictive analytics.
Monetizing AI-Driven Content
Malik Afegbua broke down practical ways creators can monetize AI-powered content:
- Sell digital art and NFTs on global platforms.
- Offer AI consulting for brands seeking creative automation.
- Use AI tools to speed up production and increase content output.
- Create educational resources to teach AI adoption in creative industries.
He emphasized that the future belongs to creators who embrace technology strategically, combining innovation with cultural depth.
Ethics and Originality in AI Art
Malik also addressed growing concerns around ethics, originality, and ownership in AI-assisted creation. He urged creators to maintain transparency and ensure that AI complements not replaces human creativity.
“AI doesn’t take away your creativity; it amplifies it. But you must stay authentic.”
What AI is and what it is not
- AI is a creative ally, not a competitor.
- African creators should lead the charge in ethical AI innovation.
- Technology + storytelling = global creative advantage.
- Learning AI tools now will future-proof your career.
Final Thoughts
Malik Afegbua’s session reminded everyone that Africa’s creative edge lies in its storytelling power and AI is the tool that can take those stories to global stages faster than ever.